Redesign Question List

A website redesign can require a lot of time and resources, to make the process easier for you, we put together this comprehensive list of questions you should consider at the beginning of a redesign project for success product to meet your goals.

General Questions 

  • Why redesign, or what are you trying to accomplish?
  • Who’s the audience?
  • Do you have Google Analytics on your website?
  • What do you love and hate about your current site?
  • Where’s the content coming from?
  • Who will be responsible for reviewing and providing feedback?
  • Who will have final approval?

Functionality Questions

  • Walk through your current site navigation. What stays and what goes?
  • What functions are absolutely necessary for your new site? 
  • Identify 3-5 websites you love. What elements do you like/dislike about your top three competitors’ websites?
  • What features on your website pertain specifically to your brand?


  • What do you want newcomers to know or do on your site? 
  • What do you want current customers to know or do on your site?
  • What content will you continue to publish after launching the site?
  • Do you have photos and visuals that you prefer?

Ready to begin? submit us a work request.